The AI+ABM Inflection Point

Research Summary

Author: Matt Steffen

Contributors: Chandler Martin, Davis Potter

This report provides a focused analysis of how AI is currently being used to support Account-Based Go-to-Market (GTM) strategies—and where adoption is headed in the next 6 to 12 months. Grounded in proprietary survey research and enriched with insights from desk research and interviews with subject matter experts, the report surfaces key use cases, adoption patterns, and implementation roadblocks that are shaping how AI is being integrated into ABM today.

With this report, organizations can:

• Understand where AI is being used today, and where it’s likely to be adopted next
• Identify the biggest roadblocks to implementation—and how to overcome them
• Tailor their AI roadmap by ABM deployment model with distinct guidance for both Enterprise ABM and Growth ABM