Demandbase

Marketing in the big leagues: Savvy strategies for an enterprise marketer’s biggest pains

On-demand webinar


Campaign disconnect, multiple product lines, siloed teams, and complex governance are a special breed of hurdles that Enterprise marketing functions know too well. Overcoming these challenges is critical to achieving Enterprise nirvana –- ABM marketing at scale and pipeline predictability.

Where to begin? Join Inverta’s Kathy Macchi, EVP Consulting Services, and Jessica Fewless, Client Partner, as they share the winning B2B strategies that successful B2B Enterprise teams are using.

Inverta has helped scores of Enterprises like WestRock and Procore. They’ll teach you how the best orgs drive team alignment and deliver customer-centric buying experiences that win deals.

In this webinar you’ll learn:

  • Best practices to drive alignment across go-to-market teams
  • Strategies for building customer-centric, pipeline producing campaigns
  • Approaches and results from successful Enterprise Marketing teams

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How financial services leaders use disciplined, signal-led GTM to improve pipeline predictability and make board-ready revenue decisions.

Go London

April 14, 2026 — London & Virtual

Join us for a full day event designed for B2B marketing, sales, and revenue leaders who want to harness AI to stay ahead of change and lead the next era of go-to-market.

Join us for an exclusive session, where we’ll dive deeper into these trends and hear how you can harness AI for smarter marketing in 2026.

Funnel to fork

February 26 - March 25, 2026

Funnel to Fork is a global dinner series for senior marketing leaders that explores account based marketing, buying groups, and revenue alignment across the funnel.