Demandbase

Inject account intelligence into every step of the buying journey

Today’s B2B buying is conducted almost entirely online — and most of it happens out of your view. Making matters worse, the technology that’s supposed to help you understand and connect with your buyers is scattered across dozens of disconnected systems, blurring account-level insight and the buyer journey.

Join Andrew Reed, Head of ABM at AVEVA as he shares his journey into how Account Intelligence has helped AVEVA’s go-to-market strategy along with experts from Demandbase and Infinityn as we discuss how to spot in-market opportunities sooner, progress them faster and hit your pipeline goals quarter after quarter.

This is the first webinar in a Smarter Go-To-Market Series bought to you by Demandbase and Infinityn. We’re here to help B2B Sales & Marketing teams get better by getting smarter. This series will explore how to find and engage best-fit accounts, close opportunities more efficiently and expand & retain customers.


Speaker

Andrew Reed
Andrew Reed
Head of ABM, AVEVA

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April 14, 2026 — London & Virtual

Join us for a full day event designed for B2B marketing, sales, and revenue leaders who want to harness AI to stay ahead of change and lead the next era of go-to-market.

Join us for an exclusive session, where we’ll dive deeper into these trends and hear how you can harness AI for smarter marketing in 2026.

Funnel to fork

February 26 - March 25, 2026

Funnel to Fork is a global dinner series for senior marketing leaders that explores account based marketing, buying groups, and revenue alignment across the funnel.