Alation ABX: Data + account intelligence at scale
Alation ABX: Data + Account Intelligence at Scale
Nicole Kimmick, Director of ABM Marketing at Alation
Building an omnichannel ABX program is daunting for any marketer. Nicole Kimmick, Director of ABM Marketing at Alation, explains on how she built a successful, scalable and responsive ABX program. By partnering with Demandbase and leveraging the Alation data intelligence platform, the team built a data driven Account Based Experience (ABX) program that blends the best of demand generation with the exact targeting of ABM.
Speaker
Director of ABM Marketing, Alation
Related content
Boardroom-ready AI for financial services marketing
March 31, 2026
How financial services leaders use disciplined, signal-led GTM to improve pipeline predictability and make board-ready revenue decisions.
Go London
April 14, 2026 — London & Virtual
Join us for a full day event designed for B2B marketing, sales, and revenue leaders who want to harness AI to stay ahead of change and lead the next era of go-to-market.
Your pipeline is lying to you: How AI reveals the revenue you’re missing
February 24, 2026 — Virtual
Join us for an exclusive session, where we’ll dive deeper into these trends and hear how you can harness AI for smarter marketing in 2026.
Funnel to fork
February 26 - March 25, 2026
Funnel to Fork is a global dinner series for senior marketing leaders that explores account based marketing, buying groups, and revenue alignment across the funnel.
We have updated our Privacy Notice. Please click here for details.