Demandbase

How to find and close deals: A playbook for winning sales teams

You’ve got a big number to hit and are under more pressure than ever to make it happen.

Whether you’re an SDR, Account Executive, or Sales Leader—this on-demand lab is for you!

Our sales team shares their strategies on how to maximize effectiveness at every stage of the funnel to find and win more deals.

You’ll get actionable tips and best practices you can implement now to excel in your role.

Watch the lab and learn how to:

  • Streamline your prospecting process to focus on high-value accounts and people
  • Identify key decision-makers, address customer pain points, and navigate complex sales cycles with success
  • Harness the power of sales intelligence to identify opportunities and position solutions more effectively

Speakers

Austin Jouett

Austin Jouett

Enterprise Sales Development Representative, Demandbase

Carolyn Najac

Carolyn Najac

Commercial Lead, Enterprise Sales, Demandbase

Patrick Boyle

Patrick Boyle

Team Lead, Enterprise Growth SDRs, Demandbase

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April 14, 2026 — London & Virtual

Join us for a full day event designed for B2B marketing, sales, and revenue leaders who want to harness AI to stay ahead of change and lead the next era of go-to-market.

Join us for an exclusive session, where we’ll dive deeper into these trends and hear how you can harness AI for smarter marketing in 2026.

Funnel to fork

February 26 - March 25, 2026

Funnel to Fork is a global dinner series for senior marketing leaders that explores account based marketing, buying groups, and revenue alignment across the funnel.