ABM and AI for marketers: Priority use cases for 2025
In this webinar, we’ll explore three game-changing uses that leverage the power of ABM and AI. Join Alicia Hale, SVP of Growth Marketing and Tom Keefe, Principal GTM Expert at Demandbase as they share how AI can elevate your ABM efforts. You’ll walk away with actionable tips and examples on how to implement these strategies, giving your marketing team a competitive edge in 2025 and beyond. Key Takeaways:
- How to harness AI to supercharge your ABM campaigns
- The role of predictive analytics in identifying and engaging high-value accounts
- Best practices for creating personalized experiences that drive conversions
Speakers
Tom Keefe
Principal GTM Expert, Demandbase
Alicia Hale
SVP Growth Marketing, Demandbase
Related content
Boardroom-ready AI for financial services marketing
March 31, 2026
How financial services leaders use disciplined, signal-led GTM to improve pipeline predictability and make board-ready revenue decisions.
Go London
April 14, 2026 — London & Virtual
Join us for a full day event designed for B2B marketing, sales, and revenue leaders who want to harness AI to stay ahead of change and lead the next era of go-to-market.
Zen & the art of digital marketing
February 26, 2026 — Virtual
Join us for a virtual workshop for modern digital marketers looking to step back, reset, and learn how to build smarter, more efficient strategies for the year ahead.
February customer office hours
February 27, 2026 — Virtual
Join our experts to learn strategies to get the most out of the platform for your sales team.
We have updated our Privacy Notice. Please click here for details.