Data Integrity

Data Integrity helps organizations maximize the value of their CRM and marketing automation systems by ensuring the data inside them is clean, complete, and current. It delivers one-time, scheduled, real-time enrichment of records using Demandbase’s third-party data—reducing manual data cleanup and increasing marketing and sales effectiveness.

Solving the Biggest CRM/MAS Data Challenges

• Duplicate Records: Identify and match duplicates using Demandbase’s proprietary identity graph.
• Incomplete Records: Fill in missing firmographic and contact details automatically.
• Inaccurate or Outdated Data: Keep your records fresh with ongoing enrichment and email validation.

Turn Dirty CRM Data Into a Revenue Asset

• Data Hygiene: Identify duplicates, standardize fields, and keep records clean over time.
• Account Enrichment: Enhance account records with firmographics, hierarchies, and company data.
• Lead & Contact Enrichment: Auto-fill job titles, functions, emails, phone numbers, and social handles.
• Email Validation: Ensure your campaigns reach the right inboxes with validated emails.

What Demandbase Data Integrity Offers

• Comprehensive Data Hygiene: Identify duplicate, enrich, and standardize your CRM and MAS records—improving segmentation, routing, and reporting.
• Multi-System Support: Supports integrations with Salesforce, Microsoft Dynamics, and Marketo.
• Flexible Enrichment Options: Configure enrichment to run when you choose.
  • On Create – enrich new records in real-time
  • On Schedule – daily, weekly, or monthly updates
  • On Demand – enrich records anytime with a click

Impact You Can Expect

• Identified duplicates and reduced account records by 85%, contacts by 66%, and leads by 50%
• 97% of reps use Sales Intelligence Cloud at least once a week and 80+% use it every day
• Saved $50,000 they would have spent on a consultant to generate account plans