The reports your CMO wants to see
The CMO’s dashboard is more than a collection of metrics; it’s a strategic tool for growth.
This Strategy & Planning Series session shares the essential metrics and reports that top CMOs will use to drive pipeline and revenue growth in 2024.
Experts from Demandbase will offer a future-oriented and engaging look into the reports that drive and justify go-to-market strategies, with a focus on:
- The key performance indicators (KPIs) that actually matter, such as page views and pipeline conversion rates
- How to integrate marketing data with revops data to drive cohesive business strategies
- Innovative strategies that turn marketing analytics into strategic action
Speakers
Jon Miller
Cheif Evangelist, Demandbase
Ashley Long
GTM Operations and Forcasting Director, Demandbase
Related content
Let’s connect at Forrester B2B Summit
April 27-29, 2026 — Phoenix, AZ
Turn buyer signals into pipeline impact with Demandbase at Forrester B2B Summit 2026. See how AI-driven GTM aligns teams and drives measurable revenue results.
Let’s connect at Adobe Summit
April 20, 2025 - April 22, 2026 — Las Vegas, NV
Meet Demandbase at Adobe Summit 2026 in Las Vegas. Book time with an AI GTM expert for pipeline insights, sales alignment, and revenue growth.
B2B Online Chicago
May 4-6, 2026 — Chicago, IL
Join Demandbase at the B2B Online Chicago to see how manufacturers are using AI-driven account insights to drive pipeline and personalization at scale.
Funnel to fork – Seattle
May 5, 2026
Join Funnel to fork, a invitation-only dinner in Seattle. You'll exchange real-world knowledge with peers discussing account based marketing, buying groups, and revenue alignment across the funnel.
We have updated our Privacy Notice. Please click here for details.