The reports your CMO wants to see
The CMO’s dashboard is more than a collection of metrics; it’s a strategic tool for growth.
This Strategy & Planning Series session shares the essential metrics and reports that top CMOs will use to drive pipeline and revenue growth in 2024.
Experts from Demandbase will offer a future-oriented and engaging look into the reports that drive and justify go-to-market strategies, with a focus on:
- The key performance indicators (KPIs) that actually matter, such as page views and pipeline conversion rates
- How to integrate marketing data with revops data to drive cohesive business strategies
- Innovative strategies that turn marketing analytics into strategic action
Speakers
Jon Miller
Cheif Evangelist, Demandbase
Ashley Long
GTM Operations and Forcasting Director, Demandbase
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