As we enter 2025, the pace of innovation in B2B marketing is showing no signs of slowing down.
To help marketers prepare for the road ahead, we partnered with Demand Gen Report (DGR) to ask industry leaders who are shaping the future of B2B marketing. They’ve shared their predictions, priorities and plans for tackling the challenges and seizing the opportunities that lie ahead.
In this collection of Q&As, we’ve spoken to several B2B marketing trailblazers to get their perspective on what’s next, whether it’s redefining demand gen strategies or fostering deeper customer connections. Throughout this guide, you can expect to uncover:
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