2025 State of B2B Marketing: Key Insights

Created with The Harris Poll, the 2025 State of B2B Marketing Report surveyed over 500 B2B marketing leaders to uncover what separates future-ready B2B marketing teams from the rest. This infographic distills the top takeaways—showing how growth comes from uniting data, automating workflows, and activating insights with AI.

Here’s what you’ll see inside:

• Activation Gap: Why most marketers have the right strategies in place but still don’t feel ready to deliver.
• Measurement Reality: How hybrid GTM models fall short without the right metrics in place.
• Data & Connection: The hidden barriers that keep teams from turning information into impact.
• Automation & AI: Why automation is becoming the ultimate unlock for B2B execution.
• Investment Priorities: Where future-ready marketers are putting their budget next.

Discover the takeaways that will define the next era of B2B marketing.