Demandbase

AI + ABM Readiness Assessment Tool

Use this interactive tool to help evaluate how prepared your organization is to integrate AI into its account-based GTM programs.

As many organizations find themselves at different stages of preparing for AI adoption for account-based GTM, this assessment helps you see where you stand today and how to keep moving forward.

Drawing upon proprietary ForgeX research, this tool is designed to complement and share findings aligned with those published in the recent AI+ABM Inflection Point research report. It helps ABM practitioners evaluate readiness across critical dimensions, pinpoint core opportunities for taking advantage of AI, and identify where gaps may hold them back. Along the way, it also provides tailored guidance that equips teams to streamline and advance the use of AI for ABM.

With this assessment, organizations can:

  • Assess current AI for ABM readiness across several critical capabilities
  • Isolate the highest-impact opportunities for AI within their ABM program
  • Gain clear direction on how to strengthen readiness to embrace AI for ABM
AI + ABM Readiness Assessment Tool featured image