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NexGen CMO Implementing Systems Thinking Mary Gilbert
Publish date: October 16, 2024
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Mary Gilbert on Implementing Systems Thinking in Marketing

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Shownotes

Tune in as Kelly Hopping, CMO of Demandbase and Mary Gilbert, fractional CMO at Folloze, discuss the differences between working in scale-ups and large organizations, the value of lateral moves in one’s career, and creating safe spaces. In this conversation, Kelly and Mary explain the importance of systems thinking and understanding how decisions are interconnected to each other and their impact on the organization’s goals. Tune in to hear their advice for fostering trust, authenticity, and building stronger relationships with team members through vulnerability.


About the Guest

As CMO at Folloze, Mary brings more than 20+ years of experience standing up, modernizing, and leading high performing integrated B2B marketing organizations. The early part of her career was spent leading the digital transformation of marketing for organizations like Microsoft, HP, and Cisco on both the brand and agency side of the business through the early introduction of B2B buyer journey alignment.

Mary launched a handful of the earliest ABM programs for companies like Centrify, Microsoft, and Ingram Micro CloudBlue. Harboring a passion for team culture, organizational effectiveness, and digital transformation, Mary brings a unique perspective on the shifts that are needed today to navigate the dynamics of our current markets.

Through her work as founder of Infinite Edge Consulting, Mary combines her expertise transforming marketing organizations, with a team of top marketing talent to help scale ups turn marketing into a value accelerator. Her recent work has significantly increased the valuation of scale ups like 1Password, Envoy, Tebra, Terrain Analytics, and P3 Health Systems.


Kelly Hopping

Kelly Hopping
Chief Marketing Officer, Demandbase