Career clarity from the zigzag path: Bruno Bertini's advice on becoming a modern CMO

Shownotes

In this episode, Kelly Hopping sits down with Bruno Bertini, Chief Marketing Officer at 8×8, to explore what it takes to build an impactful career in marketing and lead with authenticity in today’s tech-driven landscape. Bruno shares how his unconventional journey—spanning customer experience, sales, and marketing—shaped his deep understanding of buyer psychology and organizational transformation.

From orchestrating AI-powered brand strategies to leading a company-wide pivot from UCaaS to CX, Bruno offers pragmatic insights on harmonizing long-term brand equity with short-term revenue pressure. He discusses building marketing culture from the inside out, developing nuanced customer messaging, and why he believes zigzagging through disciplines is a leadership advantage, not a liability.

Tune in to hear how Bruno leverages AI to scale messaging, the importance of emotional buyer insights, and why curiosity is the new superpower for modern CMOs.

About the Guest

Bruno Bertini serves as 8×8’s Chief Marketing Officer, responsible for developing and driving the company’s comprehensive global marketing strategy to deliver consistent growth and a leading market presence.

Bruno is a recognized technology growth marketer with over 15 years of experience in the customer experience and contact center space. He has an extensive track record leading marketing organizations in driving exceptional business results, and most recently served as Global Vice President of Demand Generation and Growth Marketing at Freshworks.

Before that, Bruno spent more than eight years as a marketing executive at Genesys where he had an extensive track record leading go-to-market transformations leveraging account-based marketing, developing growth marketing strategies and programs, and consistently delivering business results. Most recently, Bruno held the role of Global Vice President of Partnerships, Alliances, and Ecosystem Marketing at Genesys. Prior to that, he served as Global Vice President of Americas Revenue and Growth Marketing, also at Genesys.

Bruno is fluent in English, Spanish, and Brazilian Portuguese and holds a bachelor’s degree in Administration and Management from Uninove – Universidade Nove de Julho. Most recently, he completed the Chief Marketing Officer Program at Northwestern University’s Kellogg School of Management.