ABM CONTENT HUB
The ABM Starter Kit
Thank you for downloading our kit, enjoy your resources below!
Demandbase ABM Starter Kit
Understand the fundamentals of account-based marketing (ABM), how it works, and why it’s essential for modern B2B strategies.
Can adopting a single ABM platform help your enterprise prove and improve the value of marketing?
Dig into our definitive guide and learn how to select the right ABM platform
Learn why intent is so important and how you can start using it to drive better Sales and Marketing alignment, and more conversions down the pipeline.
Learn how some of the most dynamic B2B brands leverage ABM techniques to influence the buyer's journey and power their brands.
Still hungry for more?
Unlock the power of ABM with our certification program. Whether you’re new to ABM or an experienced practitioner, we have tailored courses to elevate your skills.
Bonus! Use code: abm-starter-kit to access all 3 levels for a limited time for free!
See how we’ve helped others achieve success!
IBM
3x
more accounts identified
Thermo Fisher
18.7%
growth in revenue
SAP Concur
59%
increase in pipeline
Ready to see Demandbase in action?
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