Mastering account-based sales virtual event

2025 B2B Sales Trends – What’s Hot & What’s Next

In this kick-off session, Alexine Mudawar from Women in Sales and Vin Matano from Creatorbuzz share their expertise about what’s changing and what’s working in the B2B sales space and how sellers can stand out in 2025.

Account-Based Selling – From Strategy to Execution

In this session, Sean Magee and Janelle Pierini from Demandbase share how to implement a structured and effective account-based sales (ABS) strategy – from SDR to execution, SDR to AE handoff, and AE to Post-Sales. Learn how to identify high-value accounts with the help of AI, engage key stakeholders through multithreaded plays, and drive action and improve retention through personalized sales playbooks.

Uber’s 3 Pillars to Sales & Marketing Alignment

In this panel session, Jay Tuel from Demandbase is joined by Bella Petr from Uber for Business and Lindsay Joyce from Postal to discuss how Uber leverages 3 core pillars to unlock sales and marketing alignment: Building trust as the foundation, doing more with less, and execution and enablement.

Optimizing Opportunity Cycles – A Data-Driven Approach

In this panel session, Jay Tuel from Demandbase is joined by Lindsay Joyce from Postal, Everett Berry from Clay, and Claudia Ransin from Gong to walk through a full-funnel mock opportunity cycle – from initial outreach, to closed-won, to upsell – to showcase how to drive more effective prospecting, engagement, and deal progression.