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Align or Die

The Sales and Marketing Survival Guide to Mastering Account-Based (GTM)


When sales and marketing teams work in silos, the results are disastrous—confused buyers, wasted opportunities, and stagnant growth. Align or Die outlines actionable strategies and tools to unite your teams, ensuring better collaboration and customer engagement at every stage of the buying process.

The results?

  • Close deals 32% faster
  • Boost growth rates by 67%
  • Cut customer acquisition costs by 36%

Alignment isn’t optional; it’s the foundation for consistent revenue growth.

What’s Inside? 

This guide, shaped by interviews with 21 top B2B sales and marketing leaders, breaks down everything you need to align your team and win in today’s competitive market. Highlights include: 

  • Establishing Shared GoalsLearn how to define roles, set KPIs, and communicate effectively for seamless execution.
  • The Role of Data & Technology – Discover how to leverage account intelligence tools and platforms to create customer-focused strategies.
  • Leadership’s Critical Role – Drive cultural change and alignment with actionable leadership insights.
  • Account-Based GTM Mastery – Integrate ABM strategies to deliver personalized, high-impact buyer journeys that convert.

Don’t Get Left Behind 

Alignment isn’t just a buzzword; it’s a competitive advantage. Download Align or Die today and arm your teams with proven strategies to close deals faster, retain more customers, and exceed growth targets.

Download the eBook