The Demandbase sales intelligence playbook

Sales teams today spend far too much time researching prospects and not enough time selling — but you don’t have to. The Sales Intelligence Playbook shows you how to use account intelligence to streamline your workflow, prioritize the right targets, and engage with more relevance.

Inside this playbook, you’ll discover how to:

• Identify and overcome common B2B seller challenges

• Use account intelligence data right inside your CRM

• Leverage watchlists, alerts, and real-time insights to stay ahead

• Narrow your target list and approach prospects at the right time

Research says sales reps only spend about 30% of their time actually selling — the rest is consumed by prep and admin. This playbook helps you flip that ratio by combining better data with smarter execution, so you can increase productivity and improve response rates.