Demandbase Named a Leader in Account-Based Marketing Platforms

Report states “Demandbase leads the pack with robust complementary capabilities”

San Francisco – May 31, 2018Demandbase, the pioneer in Account-Based Marketing (ABM), today announced that independent research firm, Forrester, cited Demandbase as a leader in The Forrester New WaveTM: ABM Platforms, Q2 2018 report. In this evaluation, Demandbase received the top score in the current offering category and among the highest score in the strategy category. Demandbase’s differentiated ratings were for the account selection, insights, personalization, programmatic advertising, performance assessment, product roadmap, product vision and market approach criteria.

Demandbase’s ABM Platform is a comprehensive, end-to-end solution for B2B marketers. According to the report, “Demandbase leads the pack with robust complementary capabilities. The company covers most of the critical steps of the ABM process and has strong partnerships with leading marketing cloud vendors, a compelling vision of AI-powered ABM, and an aggressive and comprehensive road map.”

“We are honored to be named a leader in ABM Platforms by Forrester,” said Chris Golec, CEO of Demandbase. “We were really the first technology company to focus on ABM solutions for our customers. This gave us a significant ‘first mover’ advantage in building out our ABM Platform and developing our account and buyer identification data. We believe the Forrester report validates our approach and confirms our leadership position.”

The report also states that, “Demandbase is the best fit for companies that want a comprehensive ABM platform. Customers typically start with some combination of functionality for account selection, insights, personalization, or advertising.”

Additionally, the report noted that “Customers praised Demandbase’s impact on their business, from contribution to growth and a rethinking of fundamental business strategies.”

“Demandbase received the highest score possible in the market presence category, which we believe is based on the revenue and scale we have achieved serving many of the world’s largest and fastest growing companies,” said Golec.

The Forrester research report evaluated the 14 most significant providers of ABM platforms on 10 criteria, including account selection, contact selection, insights, personalization, programmatic advertising, engagement orchestration, performance assessment, product road map, product vision and market approach. The vendors who scored highest in this report have the broadest capabilities.

For more information, to download the full report or register for “Account-Based Marketing: From Nice Idea to Must-Have” on June 28, 2018 from 11 a.m. – 12 p.m. PT, please visit

@Demandbase leads the pack in the @forrester New Wave: #ABM Platforms

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About Demandbase
Demandbase is the leader in Account-Based Marketing (ABM) and an indispensable part of the B2B tech stack. The company offers the only end-to-end ABM platform that helps B2B marketers identify, win and grow the accounts that matter most. The biggest and fastest-growing companies in the world, such as Accenture, Adobe, DocuSign, GE, Salesforce, and others, rely on Demandbase to drive their ABM strategy and maximize their marketing performance. The company has been named to the JMP Securities list “The Hot 100: The Best Privately Held Software Companies,” the Deloitte Fast 500, and named a Gartner Cool Vendor for Tech Go-To-Market. In 2019, Demandbase executives authored the definitive book on ABM, Account-Based Marketing: How to Target and Engage the Companies That Will Grow Your Revenue. For more information, please visit or follow the company on Twitter @Demandbase.

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