Demandbase

Demandbase Virtual Events and User Groups

Learn and network with other Demandbase One™ users

Join regional user groups to swap ideas, share success stories, and get inspired by marketers who are driving results with Demandbase.

Connect, learn, and share revenue-driving strategies with fellow Demandbase enthusiasts at our user group events!

Whether you’re a seasoned account-based marketing expert or just beginning your journey, these user groups offer invaluable insights from peers across industries to help you optimize your ABM strategy and drive better results.

Register for one of our upcoming sessions below or catch up on our on-demand sessions.

Upcoming virtual events and user groups

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February 2026 recap

From intent to impact: How SAP Concur prioritizes the right account actions to drive demand

Our February User Group spotlighted how SAP Concur successfully used personalization and targeted account insights to engage the right buyers, align marketing and sales, and drive meaningful results.

Key takeaways included:

  • How SAP Concur uses personalization to deliver more relevant, timely experiences
  • How targeted account insights help prioritize high-impact accounts and actions
  • How marketing and sales align around shared signals to drive focus and efficiency
  • How to evolve an existing ABM strategy without adding new tools or complexity

Past virtual events and user groups

Watch the on-demand user group and learn how to leverage Buying Groups to transform B2B sales, align teams, and accelerate results.

Join the Demandbase Digital Marketing User Group on June 12 to learn proven awareness campaign strategies from peers. Register for actionable insights to accelerate your pipeline.

Watch the On Demand Virtual User Group to learn content & budget strategies for digital campaigns. Gain insights to drive engagement & accelerate pipeline growth!

Watch the on demand Virtual User Group to learn how ICE Mortgage Technology uses Demandbase One™ to build and nurture audiences.

Connect with the Demandbase Community and learn ABM best practices.

This is Your Place. Demandbase User Groups are comfortable, organic spaces offered to support you in meeting others in the Demandbase Community and to learn best practices around using Demandbase One and Account-Based Marketing principles. Please head here for more on the Community or to request access to the Community Hub.

Continue the conversation and get to know fellow Demandbase users in the Demandbase community hub, your central resource for expert insights and collaboration.