The Ultimate Book Gift Guide for GTM Teams

“As we move into this buyer-centric and data-driven world. I find that book to be very, very applicable.”

“I love just how blunt and straightforward it is. It's a great book.”

“The Challenger Sale is [a] fantastic book that talks about how to position value to a company in a way that makes it compelling for them to respond, and in such a way that you're challenging the status quo. That's what the Challenger sale is all about. [It’s] a really good way to think about how to develop ABM programs as well as ABM segments and messaging, through that lens of challenging the status quo.”

“I grew up on SPIN selling by Neil Rackman. [It’s] a classic, there are always some great things to learn about.”

“I think a lot of marketers would benefit from a little bit more formal sales training. Especially if you're doing ABM because I think ABM is the way that a salesperson would do marketing if they had all the resources at their disposal.”

“I really have been enjoying April Dunford 's work around positioning and sales messaging.”

“[The book is] kind of like a bible of sales for me.”

“[It’s an] essential for anyone tired of being ignored.”

“Technology is going to inform marketing decisions. That makes sense. But it kind of puts in like, well, what does that look like?”

“I really have been enjoying April Dunford's work around positioning and sales messaging.”

“An absolute classic for anyone trying to make their campaigns unforgettable.”

“The first book I slap in somebody's hands is always ‘Crossing the Chasm’. No matter what's coming up.”

“It basically restructures the way that we think about buyer journey, from a sales perspective, from a customer success perspective, from a marketing perspective…[our] entire organization is buying into this framework.”

“It reframes [the buyer journey] in a refreshing way that I think will help people see or set the North Stars around their strategy.”

“Go back to what it means to do good marketing.”

“If you actually want to be a CMO one day, read this book, because it's not about the channels. It's how you manage marketing.”

“Probably my go-to bible whenever I've got a question about how am I going to approach this, the ideas of distinctiveness and salience and creating and renewing memory structures.”

“If you're just diving in getting your feet wet, [asking questions like] ‘how do I even start? How do I sell this up to leadership? How do I pitch this?’ [This book] is a really good way to break in.”

“Talks about the bow tie model. [It] talks a lot about closing the loop and revenue leaders, and marketing, and sales…So far, it's been amazing.”

“It got me into marketing when I was a young, young kid who had hair. And it’s so fun to me to go back and read the fundamentals. Guess what, they still apply.”

“My role is primarily leader and then also domain expert as a marketer. So I read a lot about leadership and I follow the likes of Brené Brown.”

“One of the things that actually informed who I am as a person and as a leader.”

“I'm a huge Brene Brown fan. I've read all of Brené’s books and when it comes to business, her ‘Dare to Lead’ book is one of my favorites.”

“It's how I like to show up to work every day. I've had leaders take that approach with me and I completely just appreciate the openness and always knowing where you stand.”

“Get Radical Candor. Because I think it's really important when you're in a team to actually think through what you're saying [and] what you mean, being very clear, being very upfront on everything.”

“Radical Candor is a great book and a great methodology for you to have tough conversations that really cut through the BS to get to solutions.”

“One of the things I love about Extreme Ownership is it really just requires you to sit there and say to yourself, ‘What can I control? Where can I get better? What can I control to make this process better?”

“It talks a lot about driving corporate culture and holding people accountable and his style of management. I think it's amazing.”

“It's a great book for ramping up how you approach sales and customers and it talks about drivers on the bus, and passengers on the bus, and it's high energy. Really great book.”

“It's just a great book about winning teams winning go-to-market strategy. It had a big influence on me.”

“I think it just motivates me to do a little bit more because he’s so intense.”

“I really like the old classic, Good to Great. I think a lot about some of the concepts that are in it when it comes to how to run a business and how to make decisions.”

“It's a really helpful reminder of how to get to excellence and how you can provide that.”

“I really loved that book; [the] idea that there's no end to what you're building, the game is infinite. And adopting that mindset also keeps you in a healthy state.”

“I really love the book Traction. For the people that are familiar with the acronym, EOS, the Entrepreneurial Operating System, we as a company run on EOS and love it.”

“This is about how to build a cohesive leadership team, how to build a cohesive company, and how to maintain morale.”

“I like to read their whole approach to talent and to culture [and] to finding out what you're worth to an organization, all that stuff. It's just very thought-provoking.”

“The way that he explains his philosophy and the straightforward advice that he delivers. I'm really enjoying it.”

“That book pushed me to ask better questions when it comes to a promotion, when it comes to negotiating for a raise, or another title.”

“It's a beautiful read. And it's very concrete, very useful.”

“We are so into the concept of deep work, it's in our company handbook.”

“It’s more from a female perspective [on] rising leadership. I love that book, I would highly recommend it.”

“In marketing, we're constantly chasing–trying to generate leads and things like that for sales–and it can get really daunting…A book like Limitless helps us raise our ceiling.”

“Man, he's got a bad mouth. But that's a book about drive and perseverance and doing hard shit, like a Navy SEAL.”

“It's reimagining how business can get out of what he calls the ‘hyperactive hive mind' of Slack, email, and context switching 600 times a day and actually do good quality work, but still communicate effectively. And I just found it fascinating.”

“It's a cheeseburger book, but it's good. It's only a couple hundred pages. It's great.”

“As you progress your career, you’ve got to be emotionally intelligent, not just be a technically competent, good people manager, but [be able] to manage people and process through emotional intelligence. A good book.”

“Some of the issues that it covers are really evergreen of establishing like-minded goals and things to achieve, and just developing a camaraderie, a friendship, and really, how to start a conversation because all of these great things that we want to achieve and these great goals that are up high in the sky, they all start from a simple conversation.”

“I felt like the author just opened up a window into my life and peered in. It's got a bunch of really practical tips for just recognizing and dealing with all the little stressors that pile up and wreak havoc in your life. So whether you're a marketer, or you’re a high performer with a stressful career, it's a great, great book.”