In the world of B2B go-to-market (GTM), two things are clear: your tech stack should work for you, not against you. That’s why we’re excited to announce the launch of the Demandbase Marketplace and the Demandbase Developer Portal—two critical components that make it easier than ever to unify your GTM tech stack, streamline operations, and drive smarter growth.

Unify your GTM Tech Stack in the Demandbase Marketplace

Many B2B GTM teams struggle with a disconnected and inefficient tech stack, which leads to difficulty unifying data, automating workflows, and ensuring smooth integration across GTM tools. Time-consuming manual work slows down execution, as marketing and sales teams struggle with custom integrations and fragmented systems. With the rise of AI and the increased pace of GTM speed and innovation, it is more critical than ever to prioritize tech that integrates seamlessly.

If you’re looking to optimize your strategy but feel burdened by fragmented tech stacks and time-consuming manual work, Demandbase One is the only account-based platform with a built-in Marketplace—a single hub to easily discover, connect, and activate the tools your team already uses.

The Demandbase Marketplace allows you to:

• Maximize Your GTM Tech Stack Investment. Drive more pipeline and revenue by connecting your GTM tech stack through integrated workflows and a unified data set. With more than 85 tech integrations—including new integrations with TechTarget and Workato—and expert service providers, you get full transparency and consistency across sales and marketing. Harness AI-powered insights and intent data from a single source of truth to target accounts faster, segment smarter, and automate workflows that fuel real growth.
• Confidently Connect Your Entire GTM Tech Stack. Reduce complexity and manual effort with a centralized in-product Marketplace where you can easily discover, evaluate, and activate pre-validated integrations across Marketing, Sales, and Data. Low-code/no-code solutions make implementation seamless, ensuring your team stays focused on execution, not troubleshooting.
• Accelerate GTM Execution and Optimization with Help from Trusted Services and Consulting Partners. The Demandbase Marketplace also includes a list of firms specialized and experienced in supporting complex GTM needs for B2B organizations. Get the help and support you need when you need it.

Unlike other vendors, Demandbase One brings technology and service providers directly into the platform with pre-built, Demandbase-validated integrations, enabling marketing, sales, and ops teams to streamline operations, launch innovative workflows, and drive faster growth—all from one place.

And while others stop at basic plug-ins, Demandbase delivers maximum flexibility through a powerful Developer Portal with ever-expanding APIs, SDKs, and support. The Demandbase Marketplace is the most comprehensive ecosystem in B2B GTM, offering plug-and-play connectivity across:

• Data Integrations: Move data into and out of Demandbase One
• Workflow Integrations: Sync with CRMs and sales management tools
• Orchestration Integrations: Trigger actions across channels using Demandbase data

In addition to the 85+ integrations and service providers, Demandbase is committed to delivering our customers more points of connectivity to make GTM tech stacks work smarter. New integrations in the Demandbase Marketplace include:

• TechTarget: The TechTarget Account Intent Feed integration with Demandbase One helps sales and marketing teams identify and engage in-market buyers earlier by delivering automated workflows and high-precision intent data directly into their GTM strategy. With stronger segmentation and faster engagement, customers can prioritize the right accounts, accelerate deal cycles, and drive higher pipeline efficiency.
• Workato: The Demandbase Workato App enables B2B organizations to seamlessly integrate Demandbase’s industry-leading account intelligence with thousands of business applications, without complex development work. By automating workflows and enriching CRM, marketing, and sales tools with Demandbase data, teams can improve lead prioritization, enhance personalization, and drive more efficient revenue operations at scale.

Build High-Quality Integrations with the Demandbase Developer Portal

The Marketplace is only one side of the equation. On the other side is the Demandbase Developer Portal—a purpose-built resource center for developers and tech vendors who want to build high-quality integrations and get them in front of a high-intent, high-value audience.

We know that building integrations can be complex, time-consuming, and thankless. A complex and resource-intensive integration process makes development slow due to a lack of streamlined APIs, documentation, and testing tools, plus limited market reach and adoption, which make it difficult for developers to get their integrations in front of the right audience.

That’s why we’ve designed the Developer Portal to give partners everything they need to succeed:

• Comprehensive APIs and SDKs
• Sandbox environments to build and test with ease
• Detailed documentation and live technical support
• A dedicated developer community for feedback and collaboration

Once validated through our certification process, your integration is listed in the Marketplace, where it gains immediate visibility with GTM teams actively searching for solutions. And with upcoming opportunities for monetization and co-marketing, this isn’t just a development platform—it’s a growth engine.

With the Demandbase Developer Portal, technology partners can:

• Expand Your Reach and Grow Your Customer Base. Gain visibility with a wide network of Demandbase customers by listing your validated integration in the Demandbase Marketplace. Showcase your unique value proposition, attract new users, and position your solution as a trusted integration within the B2B GTM ecosystem.
• Build and Deploy Integrations Faster with Robust Developer Support. Access the tools, resources, and technical support needed to create high-quality integrations with minimal friction. From comprehensive API documentation to sandbox environments, Demandbase makes development seamless.
• Deliver a Secure, High-Quality Customer Experience. Ensure your integration meets Demandbase’s rigorous validation standards, giving customers confidence in your solution. With certification, badging, and joint support, your integration is positioned as a trusted, market-ready solution.

Let’s Build the Future of the B2B GTM Engine—Together

With the launch of the Marketplace and Developer Portal, we’re not just adding features—we’re delivering the infrastructure for seamless collaboration between Demandbase, our customers, and our partners.

If you’re a B2B team tired of wrestling with disconnected systems, the Demandbase Marketplace is your path to a truly integrated GTM strategy. Explore the Marketplace today.

If you’re a developer or partner looking to expand your product’s reach and impact, the Developer Portal is your new toolkit for success. Start building in the Developer Portal.