Demandbase is the only ad platform built for long‐cycle, multi‐stakeholder B2B deals
Adtech built for B2C won’t help you sell an enterprise solution.
The problem = Most “B2B” ad tech was built for consumers, not B2B. Consumer ad tech can t see, reach, or move buying committees (6-10 stakeholders). Demandbase can.
Retrofitted ad tech
- Targets random cookies, missing the committee
- Measures form fills and clicks
- One size ads miss multi role messaging
- Impression goals ignore revenue
Built for B2B
- Targets the entire account and buying group
- Personalizes ads by role and stage
- Optimizes for pipeline impact
- Measures real time revenue influence
Purposely built for B2B
Account intelligence
See who’s in-market and who matters with trillions of monthly intent signals.
Orchestrated advertising
Reach the full buying group across every channel.
Funnel-aware activation
Real‐time intent plus stage awareness triggers the right message at the right moment.
Unified GTM platform
Marketing, sales, and ad strategy finally speak the same language.
Reach every buyer, on every channel, automatically
Demandbase makes omnichannel simple—targeting the same people across LinkedIn, Meta, Google, CTV, and more—powered by real-time intent and behavioral signals.
Stop wasting budget on the wrong people
Account‑level frequency caps prevent overspend on hot accounts.
AdsIQ moves spend toward signals and away from noise.
People plus account targeting reaches decision makers inside ICP accounts only.
JourneyIQ optimizes creatives and campaign budget to match where your targets are in the buying journey.
Demandbase advertising: Built for B2B. Built for what’s next.
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