Introducing JourneyIQ: the future performance-driven advertising

Our October User Group introduced JourneyIQ, the newest update to Demandbase Advertising. JourneyIQ makes it easier to run full-funnel campaigns by automatically adjusting creative, spend, and targeting as accounts move through their buying journey, turning what used to be several builds into one smarter campaign.

The session walked through real examples from Unanet, showed the new Advertising UX in action, and shared tips for setup, budgeting, and reporting. If you missed it live, watch the replay to see how JourneyIQ helps teams work faster, stay aligned, and drive more impact from every ad.

Points of Interest

• JourneyIQ Overview ( 5:17) How automation simplifies full-funnel advertising by combining setup, creative rotation, and spend management into one adaptive campaign.

• Customer Spotlight – Unanet (7:30) Real-world results from consolidating multiple persona and stage-based campaigns into a single, smarter workflow.

• Live Demo – New Advertising Experience (17:15) A walkthrough of the redesigned campaign builder, from audience setup and stage mapping to outcome and creative assignment.

• Simplified Budgeting (32:00) How dynamic budgeting automatically reallocates spend and adjusts bid priorities as accounts move through the funnel.

• Creative & Funnel Strategy (37:00) Tips for aligning creative to journey stages, choosing the right campaign outcomes, and balancing always-on and one-to-few programs.

• Analytics & Reporting (49:00) A first look at refreshed reporting that ties impressions, spend, and engagement directly to pipeline performance.

• What’s Next (51:15) Highlights of upcoming Demandbase sessions, including the AI at Work User Group (November) and the 2026 Product Roadmap session (December).