Demandbase

From clarity to conversion: Mastering scalable account-based experiences


Are your teams struggling to prioritize what truly matters? Is outdated data or rigid systems holding back your potential? Check out this webinar featuring Max Fund, Director of Marketing Operations at a global leader in identity security, as he shares his story of transforming their Account-Based Experiences with Demandbase.

Max takes you on a journey through the challenges faced by his organization and the game-changing solutions he discovered to revolutionize their approach to ABX. Learn how his team overcame inefficiencies, leveraged transparent insights, and implemented scalable strategies to drive measurable, impactful results in a highly complex industry.

This session explores:

  • Max’s Success Story: Hear how Max navigated the complexities of ABX in a high-stakes environment, aligned teams for success, and delivered results that matter.
  • The Power of Flexibility and Adaptability: Explore how actionable insights empowered Max’s team to adapt with ease and make confident decisions that drove their growth.
  • Scaling with Impact: Learn from Max’s experience on how to quickly adapt, optimize resources, and create a streamlined ABX framework that delivers consistent results.
  • This is more than a webinar; it’s your chance to gain actionable insights from a front-row seat to Max’s ABX transformation. You’ll leave with clear strategies and inspiration to help your business prioritize effectively, eliminate inefficiencies, and achieve unmatched results.

Speaker

Max Fund
Max Fund
Director Marketing Operations

Related content

Go London

April 14, 2026 — London & Virtual

Join us for a full day event designed for B2B marketing, sales, and revenue leaders who want to harness AI to stay ahead of change and lead the next era of go-to-market.

Discover B2B AI GTM benchmarks for pipeline, buying groups, win rates, and more. Join our webinar to get data-backed insights and an actionable checklist.

Let’s connect at Forrester B2B Summit

April 27-29, 2026 — Phoenix, AZ

Turn buyer signals into pipeline impact with Demandbase at Forrester B2B Summit 2026. See how AI-driven GTM aligns teams and drives measurable revenue results.

Let’s connect at Adobe Summit

April 20, 2025 - April 22, 2026 — Las Vegas, NV

Meet Demandbase at Adobe Summit 2026 in Las Vegas. Book time with an AI GTM expert for pipeline insights, sales alignment, and revenue growth.