Demandbase

How revops teams automate data & engagement for pipeline growth

RevOps is the engine that powers modern B2B growth, but many teams are still operating without the insights they need to drive real impact. In this workshop, we’ll unveil high-impact strategies that give sales and marketing an edge they’ve never had before. No fluff—just actionable tactics you can start using immediately to accelerate revenue activation.

 

TOPICS

  • Marketing Campaign Engagement Scoring: Insights into scoring, engagement dates, and activating personas within marketing campaigns.
  • Sales Activation Programs: Practical methods for aligning sales and marketing efforts during follow-ups.
  • Data Management for Automation: Best practices for organizing account data to improve accuracy and usability across functions.

Speaker

Tom Keefe Headshot
Tom Keefe
Principal GTM Expert

Related content

Go London

April 14, 2026 — London & Virtual

Join us for a full day event designed for B2B marketing, sales, and revenue leaders who want to harness AI to stay ahead of change and lead the next era of go-to-market.

Join us for an exclusive session, where we’ll dive deeper into these trends and hear how you can harness AI for smarter marketing in 2026.

Funnel to fork

February 26 - March 25, 2026

Funnel to Fork is a global dinner series for senior marketing leaders that explores account based marketing, buying groups, and revenue alignment across the funnel.

Zen & the art of digital marketing

February 26, 2026 — Virtual

Join us for a virtual workshop for modern digital marketers looking to step back, reset, and learn how to build smarter, more efficient strategies for the year ahead.