Demandbase

Demandbase Virtual Events and User Groups

Learn and network with other Demandbase One™ users

Join regional user groups to swap ideas, share success stories, and get inspired by marketers who are driving results with Demandbase.

Connect, learn, and share revenue-driving strategies with fellow Demandbase enthusiasts at our user group events!

Whether you’re a seasoned account-based marketing expert or just beginning your journey, these user groups offer invaluable insights from peers across industries to help you optimize your ABM strategy and drive better results.

Register for one of our upcoming sessions below or catch up on our on-demand sessions.

Upcoming virtual events and user groups

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February 2026 recap

From intent to impact: How SAP Concur prioritizes the right account actions to drive demand

Our February User Group spotlighted how SAP Concur successfully used personalization and targeted account insights to engage the right buyers, align marketing and sales, and drive meaningful results.

Key takeaways included:

  • How SAP Concur uses personalization to deliver more relevant, timely experiences
  • How targeted account insights help prioritize high-impact accounts and actions
  • How marketing and sales align around shared signals to drive focus and efficiency
  • How to evolve an existing ABM strategy without adding new tools or complexity

Past virtual events and user groups

See how SAP Concur uses personalization and account insights to prioritize the right actions, align teams, and drive more demand in 2026.

Join Demandbase experts Nov 20, 2025 to learn how AI surfaces key buying signals, aligns teams, and turns insights into revenue-driving pipeline.

Watch the replay of our exclusive virtual user group to preview Demandase’s AI roadmap, and shape future innovations

Discover JourneyIQ, the latest Demandbase innovation transforming B2B advertising with smarter, more efficient account-based campaigns.

Watch Demandbase’s September User Group to learn how to align sales & marketing, automate workflows, and scale multichannel orchestration.

Replay our free webinar on B2B data integration strategies. Learn to connect systems, reduce friction, and align GTM teams.

Continue the conversation and get to know fellow Demandbase users in the Demandbase community hub, your central resource for expert insights and collaboration.