Demandbase

Getting past the lead

On-demand webinar


In today’s rapidly evolving marketing landscape, traditional lead generation tactics are becoming less effective at delivering high-value customers. Enter account-based strategy– a powerful approach that focuses on targeted engagement and personalized experiences for specific high-value accounts.

Watch this insightful webinar to learn how businesses identify, engage, and convert top-tier prospects into loyal customers.

This session is designed for marketing and sales professionals who are looking to enhance their ABM (Account-Based Marketing) efforts, align cross-functional teams, and ultimately drive revenue growth.

Related content

GO NYC

October 19-20, 2026 — Brooklyn, NY

Join the leaders redefining how buying groups are engaged, signals are activated, and pipeline is created in the age of AI.

Explore the Advertising to Influence webinar series to learn how modern B2B teams influence buying groups, create preference, and drive pipeline.

Learn how Forrester and Demandbase help B2B GTM leaders measure AI value, attribute agent-led activity, and prove pipeline and revenue impact.

Please join a Demandbase Technical Account Manager to learn best practices for building an using Demandbase Views and Dashboards to tailor the right UI experience for your users.