Demandbase

What's an ABM solution really worth? Understanding the total economic impact of Demandbase

In this on demand webinar, Demandbase’s VP of Product Marketing, Jackie Palmer, is joined by guest speaker and Forrester consultant, Amy Harrison, as they share the financial and business impact interviewed customers realized by using Demandbase as their Go-To-Market solution. Demandbase customer, Suzzette Giron, Senior ABM Specialist at Achievers, shares her team’s experience and outcomes as well.

Watch now to hear more real customer stories and learn the details of the commissioned Total Economic Impact study conducted by Forrester Consulting on behalf of Demandbase.


Speakers

Jackie Palmer

Jackie Palmer

VP of Product Marketing, Demandbase

Amy Harrison

Amy Harrison

Consultant, Forrester

Related content

Go London

April 14, 2026 — London & Virtual

Join us for a full day event designed for B2B marketing, sales, and revenue leaders who want to harness AI to stay ahead of change and lead the next era of go-to-market.

Discover B2B AI GTM benchmarks for pipeline, buying groups, win rates, and more. Join our webinar to get data-backed insights and an actionable checklist.

Let’s connect at Forrester B2B Summit

April 27-29, 2026 — Phoenix, AZ

Turn buyer signals into pipeline impact with Demandbase at Forrester B2B Summit 2026. See how AI-driven GTM aligns teams and drives measurable revenue results.

Let’s connect at Adobe Summit

April 20, 2025 - April 22, 2026 — Las Vegas, NV

Meet Demandbase at Adobe Summit 2026 in Las Vegas. Book time with an AI GTM expert for pipeline insights, sales alignment, and revenue growth.