The reports your CMO wants to see

The CMO’s dashboard is more than a collection of metrics; it’s a strategic tool for growth.

This Strategy & Planning Series session shares the essential metrics and reports that top CMOs will use to drive pipeline and revenue growth in 2024.

Experts from Demandbase will offer a future-oriented and engaging look into the reports that drive and justify go-to-market strategies, with a focus on:

• The key performance indicators (KPIs) that actually matter, such as page views and pipeline conversion rates
• How to integrate marketing data with revops data to drive cohesive business strategies
• Innovative strategies that turn marketing analytics into strategic action