Power the future of B2B go-to-market together
Partner with us to drive pipeline, deliver better outcomes, and grow your business.
Built for the ecosystem era of GTM
B2B go-to-market is fragmented—data, tools, and execution are spread across dozens of platforms. Demandbase brings it all together.
We’re not just building AI. We’re building the intelligence layer that connects the entire GTM ecosystem.
Drive revenue together
Co-sell, co-market, and generate pipeline with a shared view of accounts and buying groups
Turn signals into action
Combine partner data, insights, and intent to power smarter decisions and faster execution
Execute across partners
Activate campaigns, sales plays, and workflows across partners
A partner program built to grow with you
Registered
Get started & build your foundation
Certified
Grow your pipeline & expand your impact
Premier
Scale your business with Demandbase
Premier+
Lead the ecosystem
Service partners
Deliver expertise that helps Demandbase customers plan, execute, and optimize their go-to-market strategies.
- Get listed in the Demandbase Marketplace
- Join co-marketing and sales opportunities
- Access training, certifications, and partner resources
- Use exclusive “agency access” to Demandbase One
- Join the referral program and earn performance incentives
- Build credibility by partnering with a leading platform
Integration partners
Build apps and connections that help customers activate data, automate workflows, and unify their go-to-market tech stack.
- Get listed in the Demandbase Marketplace
- Join co-marketing and sales opportunities
- Access APIs, documentation, and developer tools
- Get early access to roadmap updates and features
- Join the referral program and earn performance incentives
- Reach enterprise buyers looking for integrated solutions
“ We work with ambitious businesses navigating increasingly complex sales and marketing environments. That’s why our partnership with Demandbase is so valuable. Their platform helps our clients go beyond generic targeting, enabling truly intelligent and account-specific GTM activity…It’s a great partnership—and one that empowers us to better serve our clients every day. ”
Chief Marketing Officer, Huble
“ A core part of our work is helping B2B growth leaders realize greater value from their martech investments. Our partnership with Demandbase supports that mission—equipping clients with rich account and buyer intelligence to drive smarter segmentation, targeted activation, and personalized omnichannel engagement. ”
Vice President, Market, Technology & Operations, Marketbridge
“ The Demandbase platform, combined with our deep strategic expertise in audience insights and full-stack integration, empowers marketing and sales teams to achieve GTM alignment and accelerated pipeline growth. We are truly energized by this shared success and excited to continue partnering with Demandbase to drive even more impactful client outcomes. ”
Founder and CEO, Iron Horse
This is what partnership looks like
Our 2025 award winners
We’re thrilled to honor two standout partners driving innovation and customer success in B2B GTM:
- Service provider partner of the year: Iron Horse — a demand-gen agency turning target lists into pipeline through strategy, paid media, and content.
- Technology partner of the year: Informa TechTarget — powering smarter B2B decisions with unmatched data and insights.
Have questions about partnering with Demandbase?
Who can join the Demandbase Partner Program?
We partner with technology companies and service providers that help B2B teams go to market more effectively. If your solution or expertise complements Demandbase, we’d love to hear from you.
What’s the difference between an integration partner and a service partner?
Integration partners integrate their products with Demandbase to extend platform value. Service partners offer strategic guidance, execution support, or consulting that helps customers drive better go-to-market results.
How long does it take to get approved?
We aim to review applications within a few business days. From there, onboarding typically takes 2–6 weeks depending on your offering and readiness.
What benefits do partners receive?
You’ll get access to partner enablement, technical resources, sales collaboration, and visibility in our Marketplace (once your integration is approved or your agency reaches the certified tier in the program).
Will my company be listed in the Demandbase Marketplace?
Yes. Once your integration is live and approved, we’ll feature your company in the Marketplace so companies can easily connect with you. For agency and service partners to be featured in the Marketplace, they must become a Demandbase Certified Agency or Service Partner.
Can service partners support areas beyond Demandbase?
Yes. Many of our service partners help with broader go-to-market needs like ABM strategy, RevOps, analytics, and martech implementation.
Can we be both a technology and service partner?
Absolutely. If you offer both a product and related services, we’ll work with you to showcase your full value in our partner ecosystem.
Build the future of GTM with us
Join an ecosystem designed to drive growth—for your business and your customers.
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