Demandbase

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Bring Demandbase intelligence directly into your platform

Embed account identification, firmographic, technographic, contact, and intent data directly into your platform through flexible APIs and enrichment services. Deliver smarter product experiences without building your own data infrastructure.

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Building trusted B2B intelligence is harder than it looks

Modern platforms rely on accurate account, contact, and company data to deliver valuable customer experiences. Keeping that data complete, connected, and up to date requires significant investment across sourcing, enrichment, identity resolution, and compliance.

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High-quality data is difficult to maintain

Account identification, contact intelligence, enrichment, and data quality require continuous investment to stay accurate and reliable at scale.

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Poor data leads to poor outcomes

Incomplete records, disconnected datasets, and outdated information limit personalization, targeting, segmentation, and customer value.

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Building intelligence infrastructure slows innovation

Product teams want to deliver smarter experiences powered by high-quality data, but building and maintaining intelligence infrastructure internally can slow execution.

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Built on trusted B2B intelligence

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intent topics

Better data.
Better product experiences.

PoweredBy Demandbase gives you access to account, contact, company, technology, and intent data without the cost and complexity of building and maintaining it yourself.

Improve data quality and accuracy

Give customers access to account identification and enrichment backed by accurate, continuously maintained data.

Complete customer records with richer B2B data

Enhance customer records with company, contact, technology, and buying data that supports more valuable product experiences.

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Deploy intelligence faster

Access B2B intelligence through APIs, enrichment services, real-time integrations, and flexible delivery options.

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Build differentiated product experiences

Power personalization, account insights, targeting, and intelligence-driven features directly within your platform.

The intelligence layer behind modern B2B platforms

PoweredBy Demandbase combines account identification, contact intelligence, firmographic data, technographic insights, and buying signals into one scalable intelligence layer that partners can embed directly into their products.

Identification

Identify companies across digital experiences

Reveal the companies engaging with websites, products, and digital experiences through account identification.

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CONTACT Intelligence

Enrich records with trusted contact data

Enhance customer records with verified contacts, buying committee insights, and enrichment data.

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COMPANY INTELLIGENCE

Add firmographic and technographic context

Provide richer company insights with firmographic attributes, technology stack data, and account-level intelligence.

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BUYING SIGNALS

Surface intent and buying activity

Give customers visibility into in-market behavior, research activity, and buying signals across key topics and accounts.

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Built for platforms that depend on accurate B2B data

Technology providers use PoweredBy Demandbase to enrich records, identify companies, surface buying signals, and enhance product experiences.

Sales engagement platforms

Provide sellers with account and buying insights that support account prioritization, opportunity discovery, and personalized outreach.

AI SDR and prospecting tools

Enhance prospecting and lead discovery with verified company, contact, and account data embedded directly into the experience.

Revenue orchestration and RevOps platforms

Support routing, scoring, enrichment, and operational processes with consistent account and company data.

Revenue engagement and personalization tools

Enable audience creation and tailored experiences using account identification, firmographic attributes, and buying signals.

Helping Breakout turn website traffic into pipeline

Breakout uses PoweredBy Demandbase to identify anonymous website visitors and surface account intelligence directly within its platform.

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Deliver B2B intelligence directly to your customers

Access Demandbase intelligence through APIs, enrichment services, JavaScript tags, flat files, and sandbox environments. Give customers trusted account, contact, company, technology, and intent data without building your own data infrastructure.

Explore development docs

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Ready to power your platform with PoweredBy Demandbase?

Get the intelligence infrastructure behind leading B2B platforms so your team can focus on building differentiated product experiences instead of maintaining data systems.

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