Demandbase

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Bring Demandbase intelligence directly into your platform

Embed account identification, firmographic, technographic, contact, and intent data directly into your platform through flexible APIs and enrichment services. Deliver smarter product experiences without building your own data infrastructure.

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Building trusted B2B intelligence is harder than it looks

Modern platforms rely on accurate enterprise-grade account, contact, and company data to deliver valuable customer experiences. Keeping that data complete, connected, and up to date requires significant investment across sourcing, enrichment, identity resolution, and compliance.

Data infrastructure with identity resolution, enrichment, and account matching metrics.

High-quality data is difficult to maintain

Account identification, contact intelligence, enrichment, and data quality require continuous investment to stay accurate and reliable at scale.

B2B intelligence diagram: Marketing sees website visitors, Sales sees known accounts, Product sees active trials, Success sees support tickets.

Poor data leads to poor outcomes

Incomplete records, disconnected datasets, and outdated information limit personalization, targeting, segmentation, and AI-driven workflows that rely on accurate, connected B2B data.

Demandbase B2B intelligence: Infrastructure backlog and data infrastructure blocked

Building intelligence infrastructure slows innovation

Product teams want to deliver smarter experiences powered by high-quality data, but building and maintaining intelligence infrastructure internally can slow execution.

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Built on trusted B2B intelligence

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companies
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intent topics
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Better data.
Better product experiences.

PoweredBy Demandbase gives you access to enterprise-ready account, contact, company, technology, and intent data without the cost and complexity of building and maintaining it yourself.

Improve data quality and accuracy

Give customers access to account identification and enrichment backed by accurate, continuously maintained data.

Complete customer records with richer B2B data

Enhance customer records with company, contact, technology, and buying data that supports more valuable product experiences.

B2B advertising shapes pipeline: abstract shapes move towards a funnel.

Flexible integration and delivery

Access B2B intelligence through APIs, real-time enrichment, batch delivery, flat files, JavaScript tags, and sandbox environments designed for rapid implementation.

Abstract visualization of B2B advertising spend converting to pipeline growth.

Build differentiated product experiences

Power personalization, account insights, AI agents, intelligent workflows, and premium data products with embedded B2B intelligence.

Deliver B2B intelligence directly to your customers

Access PoweredBy Demandbase through flexible APIs and delivery options. Bring trusted account, contact, company, technology, and intent data to your customers without building your own data infrastructure.

Explore development docs

Demandbase Partner Tag Integration Guide documentation page
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The intelligence layer behind modern B2B platforms

PoweredBy Demandbase combines account identification, contact intelligence, firmographic data, technographic insights, and buying signals into one scalable intelligence layer that partners can embed directly into their products.

Identification

Identify companies across digital experiences

Reveal the companies engaging with websites, products, and digital experiences through account identification.

Acme Corp unified account identity powered by website visits, product usage, CRM, and marketing data

CONTACT Intelligence

Enrich records with global contact data

Enhance customer records with verified contacts, buying committee insights, and enrichment data.

Acme Corp B2B intelligence: AI-ready GTM record with employees, revenue, industry, location, firmographics, technographics.

COMPANY INTELLIGENCE

Add firmographic and technographic context

Provide richer company insights with firmographic attributes, technology stack data, and account-level intelligence.

B2B intelligence dashboard showing in-market activity and buyer intent signals

BUYING SIGNALS

Surface intent and buying activity

Give customers visibility into in-market behavior, research activity, and buying signals across key topics and accounts.

Coordinated actions: Prioritize, Personalize, Add to audience, Create/update with Demandbase

What you can build with PoweredBy Demandbase

Embed B2B intelligence directly into your product to power smarter experiences, richer customer data, and AI-driven workflows.

Identify anonymous visitors

Reveal the companies engaging with websites, applications, and digital experiences using account identification technology.

Enrich customer data

Complete records with company, contact, technology, and intent intelligence to improve accuracy and coverage.

Trigger intelligent workflows

Use account intelligence and buying signals to power automation, routing, scoring, and AI-driven workflows.

Power AI agents and data products

Build AI copilots, sales intelligence experiences, premium data offerings, and differentiated customer-facing products.

Built for enterprise-ready B2B intelligence

PoweredBy Demandbase combines account identification, contact intelligence, company intelligence, buying signals, and enterprise-grade infrastructure into one scalable platform that technology providers can embed directly into their products.

Demandbase B2B intelligence: website visits, digital experiences, and IP signals.

Built on accurate account identification

Identify companies across websites, applications, and digital experiences with industry-leading account matching capabilities.

B2B intelligence diagram: Account, Contact, Company, Technographic, Intent. PoweredBy Demandbase.

Unified B2B intelligence

Access account, contact, company, technology, and intent data through a single intelligence provider.

Demandbase B2B intelligence: Enterprise data, real-time enrichment, delivery, and customer app.

Built for enterprise scale

Support customer-facing applications with enterprise-ready data coverage, enrichment, and delivery infrastructure.

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Accelerate time to market

Launch intelligence-powered experiences faster without building and maintaining your own data infrastructure.

How Breakout embeds account intelligence into its platform

Breakout uses PoweredBy Demandbase to identify anonymous website visitors and surface account intelligence directly within its platform.

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Ready to power your platform with PoweredBy Demandbase?

Get the intelligence infrastructure behind leading B2B platforms so your team can focus on building differentiated product experiences instead of maintaining data systems.

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