Demandbase

July 2025: Leveraging buying groups for GTM success

Watch our on-demand July User Group to uncover innovative strategies and insights on understanding and leveraging buying groups. This session explored high-impact tactics, cutting-edge metrics like “buying group completeness,” and actionable steps to refine your engagement strategy.



Speakers

Jessica Kao

Jessica Kao

Director, B2B GTM Transformation Advisor, Adobe

LinkedIn

Tom Keefe

Tom Keefe

Principal GTM Expert, Demandbase

LinkedIn