From intent to impact: How SAP Concur prioritizes the right account actions to drive demand

As teams enter a new year under pressure to generate more demand and pipeline—with fewer resources—SAP Concur is building on what already works.

In this virtual user group session, Ryan from SAP Concur shares how his team has successfully used personalization and targeted account insights to engage the right buyers, align marketing and sales, and drive meaningful results. He’ll also walk through how the team is adopting new Demandbase capabilities to extend that success and stay focused on the actions that matter most.

What you’ll learn

• How SAP Concur uses personalization to deliver more relevant, timely experiences
• How targeted account insights help prioritize high-impact accounts and actions
• How marketing and sales align around shared signals to drive focus and efficiency
• How to evolve an existing ABM strategy without adding new tools or complexity