Master multichannel orchestration

In this month’s User Group, we explored how orchestration helps marketing and sales work smarter together. Jessica Fewless shared frameworks for Always-On campaigns and Stephanie McArthur walked through live orchestration demos, and breakout rooms gave both marketing and sales peers space to swap best practices.

What we covered

• 0:00 | Introduction
• 7:00 | Why Orchestration Matters
• 10:24 | Always-On Campaigns
• 15:53 | Closed-Loss Campaigns
• 18:00 | Orchestration Demo
• 24:51 | Marketing Breakout
• 44:00 | Sales Breakout (Intent scores, prescriptive dashboard, orchestration handoffs)
• 56:00 | Wrap-Up, Links & Next Steps

Resources

• Inverta Orchestration Workbook
• Register for October User Group (JourneyIQ Advertising)