Turning marketing data into magic: How to use data-driven ABX to deliver great customer experiences
Only 27% of companies report they are fully satisfied with their ability to deliver truly personalized customer experiences using data collected across digital channels. This might be because, traditionally, B2B marketers have focused on data points that fail to bring the much needed personal touch to their communication. ABX promises a way to change that.
The right type of data can help you hyper-personalize the customer experience allowing you to reach your target buying teams, earn their trust, and build the relationships that lead to big deals.
Join us as we cover how to use data-driven ABX to deliver great customer experiences.
Speakers
Leanne Chescoe
Director, EMEA Field Marketing
Paul Gibson
SVP, EMEA Sales
Alex Olley
Co-Founder, Chief Revenue Officer, Reachdesk
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