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Home | Resources | Turning marketing data into magic: How to use data-driven ABX to deliver great customer experiences

Turning marketing data into magic: How to use data-driven ABX to deliver great customer experiences

Only 27% of companies report they are fully satisfied with their ability to deliver truly personalized customer experiences using data collected across digital channels. This might be because, traditionally, B2B marketers have focused on data points that fail to bring the much needed personal touch to their communication. ABX promises a way to change that.

The right type of data can help you hyper-personalize the customer experience allowing you to reach your target buying teams, earn their trust, and build the relationships that lead to big deals.

Join us as we cover how to use data-driven ABX to deliver great customer experiences.

Speakers

Leanne Chescoe

Director, EMEA Field Marketing

Paul Gibson

SVP, EMEA Sales

Alex Olley

Co-Founder, Chief Revenue Officer, Reachdesk

Global ABM Conference

November 4, 2026 — London, U.K.

Join Demandbase to discover how account intelligence and AI can help your teams prioritize the right opportunities, coordinate execution, and turn buying signals into pipeline.

Funnel to Fork – London

November 4, 2026 — London, U.K.

An invitation-only London dinner for marketing leaders exploring buying group engagement, AI-driven personalisation, and modern GTM strategies for revenue growth.