Turning marketing data into magic: How to use data-driven ABX to deliver great customer experiences
Only 27% of companies report they are fully satisfied with their ability to deliver truly personalized customer experiences using data collected across digital channels. This might be because, traditionally, B2B marketers have focused on data points that fail to bring the much needed personal touch to their communication. ABX promises a way to change that.
The right type of data can help you hyper-personalize the customer experience allowing you to reach your target buying teams, earn their trust, and build the relationships that lead to big deals.
Join us as we cover how to use data-driven ABX to deliver great customer experiences.
Speakers
Leanne Chescoe
Director, EMEA Field Marketing
Paul Gibson
SVP, EMEA Sales
Alex Olley
Co-Founder, Chief Revenue Officer, Reachdesk
Related content
GO NYC
October 19-20, 2026 — Brooklyn, NY
Join the leaders redefining how buying groups are engaged, signals are activated, and pipeline is created in the age of AI.
Make AI pay off: The sales leader’s blueprint for driving pipeline in Demandbase AI
September 3, 2026
Learn 5 proven AI sales plays, improve DB1 adoption, and turn buyer intent into pipeline. Join Demandbase experts on September 3.
Dreamforce Reception
September 14, 2026 — San Francisco, CA
Join Demandbase to connect with B2B leaders and explore how better buyer signals, smarter account prioritization, and coordinated GTM execution can help turn intent into pipeline.
Making AI a growth driver, not just an efficiency tool
September 16, 2026
Join Demandbase to explore how leading marketing teams are using AI to drive measurable growth, prioritize the right opportunities, and turn buying signals into pipeline.
We have updated our Privacy Notice. Please click here for details.