How Workday aligns sales and marketing with best-in-class ABX
On-demand webinar
Join industry leaders for a one-of-a-kind webinar where you’ll learn from Matthew Miller, Global ABX Principal at Workday, and Carolyn Wellsfry Cheng, Director of Global ABX at Workday. They’re the masterminds behind Workday’s trailblazing ABX strategy and they’re ready to share their expertise with you!
What you’ll discover:
- Crafting highly personalized and targeted engagement strategies, ensuring every interaction adds value.
- Omni-channel engagement crafting conversations with accounts, ensuring consistent messaging across sales and marketing.
- Pilot programs and how they scaled ABM tactics achieving significant results.
Related content
WEBINAR | Close more deals: The workflow that transforms your sales cycle
January 14, 2026 — Webinar
Join top B2B experts to learn proven workflows that accelerate deal cycles with automation, engagement insights, and multithreaded outreach.
Master ABM in the Heart of Austin
December 11, 2025 — Austin
Get ABM certified in Austin at The Loren Hotel rooftop overlooking Lady Bird Lake. Hands-on workshops, expert insights, and networking with peers in the heart of Texas. Register now!
Deep Dive Roadmap Session
December 11, 2025 — VIRTUAL
Join our exclusive virtual user group to preview Demandase’s AI roadmap, shape future innovations, and connect with peers. Reserve your seat today.
We have updated our Privacy Notice. Please click here for details.