How martech helped put the customer at the center of Anaplan’s Marketing

Thought leaders and experts suggest that prioritizing the customer is key, but it’s not as simple as it sounds.

In reality, it can be quite challenging to implement because of various factors such as conflicting objectives, the need for collaboration across teams, and the alignment of people, processes, and technology. To help you navigate these complexities, watch our on-demand webinar, featuring Kerri Vogel, VP of Revenue, Jenifer Salzwedel, VP of Marketing Ops, and Sadie Beckius, VP of Sales Development.