Demandbase

HealthEdge creates leverage and efficient processes with technology

On-demand webinar


Through rapid growth and acquisitions, HealthEdge Inc. needed to create more efficient processes for marketing and sales. With a small team we learned how to utilize the available tools to capture engagement and turn that into qualified leads. In this session you will learn how to identify and act on new areas of opportunity for your sales team; create leverage with the help of data and technology; and engage with and create buy in from key stakeholders.

Related content

AntiCon

May 21, 2026 — Magazine, London

Join Demandbase at the Anti-Conference to unpack why GTM breaks between insight and action—and how teams use AI and account-based strategies to turn signals into revenue.

Protect enterprise accounts with a 1:1 ABM retention strategy. Learn how AI-powered signals help align sales, marketing, and CS to stop competitive threats.

Join our live AI in ABM Certification Course taking place at KPMG. Spots are extremely limited. All registrations will be added to a waitlist and confirmed on a rolling basis as space allows.

Join us at the ANA Masters of B2B Marketing Conference in Chicago and discover how AI-powered advertising drives pipeline and revenue.