HealthEdge Creates Leverage and Efficient Processes with Technology
Through rapid growth and acquisitions, HealthEdge Inc. needed to create more efficient processes for marketing and sales. With a small team we learned how to utilize the available tools to capture engagement and turn that into qualified leads. In this session you will learn how to identify and act on new areas of opportunity for your sales team; create leverage with the help of data and technology; and engage with and create buy in from key stakeholders.
Related content
From MQLs to Buying Groups: Rethinking How B2B Revenue Teams Drive Pipeline
July 23, 2025 — Virtual
Join Demandbase, and guest speakers from Forrester & Workday to learn how B2B teams are moving beyond MQL models to engage buying groups and drive pipeline that closes.
GO NYC 2025
October 7, 2025 — New York
Join marketing and sales leaders at Demandbase GO NYC (Oct 7, 2025) to master account-based strategies, drive pipeline growth, and network with B2B experts at The William Vale in Brooklyn.
Summer School: A Modern Marketing Playbook for 2025
July 7-29, 2025 — VIRTUAL
Join our 4-part marketing webinar series this July. Learn AI-powered strategies, performance metrics, ICP development & MOPs optimization from industry experts.
The B2B Growth Playbook: Data, Intent & Engagement Strategies That Win
July 29, 2025 — VIRTUAL
Join industry leaders on July 29th to discover how to leverage data, intent signals, and engagement strategies to identify in-market buyers and drive B2B revenue growth.