Digital transformation in financial services: Leveraging account-based strategies
Leveraging Account-Based Strategies & Demandbase
Companies in today’s highly competitive financial services industry face the critical challenge of digital transformation. Adopting new technologies is essential for staying ahead, yet it can be a daunting task for many organizations.
In this session, our speakers explore the power of account-based strategies and the pivotal role they play in the successful digital transformation journey of financial services companies.
Speakers
Alex Pavia
RVP Enterprise Sales
Eric Feige
Digital Transformation Executive
Riham El-Lakany
Marketing and Communications Executive
Jim Casey
Digital Marketing & Product Executive
Related content
Go London
April 14, 2026 — London & Virtual
Join us for a full day event designed for B2B marketing, sales, and revenue leaders who want to harness AI to stay ahead of change and lead the next era of go-to-market.
The propensity playbook
April 15, 2026
Discover B2B AI GTM benchmarks for pipeline, buying groups, win rates, and more. Join our webinar to get data-backed insights and an actionable checklist.
Let’s connect at Forrester B2B Summit
April 27-29, 2026 — Phoenix, AZ
Turn buyer signals into pipeline impact with Demandbase at Forrester B2B Summit 2026. See how AI-driven GTM aligns teams and drives measurable revenue results.
Let’s connect at Adobe Summit
April 20, 2025 - April 22, 2026 — Las Vegas, NV
Meet Demandbase at Adobe Summit 2026 in Las Vegas. Book time with an AI GTM expert for pipeline insights, sales alignment, and revenue growth.
We have updated our Privacy Notice. Please click here for details.