On-Demand Webinar From Hand-off to ‘Orchestrated Team’: The Partnership Between Sales & Marketing Watch Now Presented at the Demand Gen Summit Spring, 2023 Sales and marketing alignment can begin with a simple conversation, but achieving results requires aligning on key elements in the revenue lifecycle. Traditional go-to-market (GTM) processes are built around the lead, who is then passed like a baton from Marketing to Sales. But in every complex B2B deal, there are many buyers involved: the decision-maker, the end user, the influencer, the CFO, and so on. In order to close more deals, Sales and Marketing need to be partners and operate as a team by following an orchestrated process. They have distinctly different roles to play but they work together to pass the ball back and forth down the field to create and win new business and drive account growth. Watch this session to hear from Revenue leaders at Demandbase on how they collaborate and align their teams to achieve greater revenue growth. Explore Recommended Content for You Webinar Account-Based Reporting: Aligning Sales & Marketing on Metrics That Support Better Business Outcomes Add short description of webinar here Learn more Event 2023 SMART Showcase San Francisco | Available On-Demand Join our first SMART stop in San Francisco where we will share real success stories and technology insights... Learn more Webinar May the WOW be with you: The Force of Stand-Out Marketing In a galaxy far, far away, consumers are constantly spammed with an overwhelming number of products and services.... Learn more Schedule a customized demo today Book a Demo
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