On-Demand Webinar From Hand-off to ‘Orchestrated Team’: The Partnership Between Sales & Marketing Watch Now Presented at the Demand Gen Summit Spring, 2023 Sales and marketing alignment can begin with a simple conversation, but achieving results requires aligning on key elements in the revenue lifecycle. Traditional go-to-market (GTM) processes are built around the lead, who is then passed like a baton from Marketing to Sales. But in every complex B2B deal, there are many buyers involved: the decision-maker, the end user, the influencer, the CFO, and so on. In order to close more deals, Sales and Marketing need to be partners and operate as a team by following an orchestrated process. They have distinctly different roles to play but they work together to pass the ball back and forth down the field to create and win new business and drive account growth. Watch this session to hear from Revenue leaders at Demandbase on how they collaborate and align their teams to achieve greater revenue growth. Explore Recommended Content for You Webinar Empowering Business Expansion through ABM Add short description of webinar here Learn more Webinar The Reports Your CMO Wants to See In today's data-driven landscape, the CMO's dashboard is more than a collection of metrics; it's a strategic tool... Learn more Webinar Buying Group AI Webinar Series Learn how Demandbase Buying Group AI can help solve B2B challenges. Learn more Want to see Demandbase One™, the Smarter Go-to-Market™ platform, in action? Book a Meeting
Webinar The Reports Your CMO Wants to See In today's data-driven landscape, the CMO's dashboard is more than a collection of metrics; it's a strategic tool... Learn more
Webinar Buying Group AI Webinar Series Learn how Demandbase Buying Group AI can help solve B2B challenges. Learn more