On-Demand Webinar From Hand-off to ‘Orchestrated Team’: The Partnership Between Sales & Marketing Watch Now Presented at the Demand Gen Summit Spring, 2023 Sales and marketing alignment can begin with a simple conversation, but achieving results requires aligning on key elements in the revenue lifecycle. Traditional go-to-market (GTM) processes are built around the lead, who is then passed like a baton from Marketing to Sales. But in every complex B2B deal, there are many buyers involved: the decision-maker, the end user, the influencer, the CFO, and so on. In order to close more deals, Sales and Marketing need to be partners and operate as a team by following an orchestrated process. They have distinctly different roles to play but they work together to pass the ball back and forth down the field to create and win new business and drive account growth. Watch this session to hear from Revenue leaders at Demandbase on how they collaborate and align their teams to achieve greater revenue growth. Explore Recommended Content for You Webinar Smarter Outbound with Demandbase Discover how AI technologies are reshaping the playbook, empowering you to elevate engagement, enhance targeting accuracy, and maximize... Learn more Webinar How to Maximise your MarTech Stack for B2B Marketing Success Check out Jon Miller's keynote from the Global ABM Conference as he redefines the ABM Playbook. Learn more Event How to Effectively Scale Your ABM Program Join our webinar to learn from our esteemed panelist about how they’ve managed these challenges to build world... Learn more Want to see Demandbase One™, the Smarter Go-to-Market™ platform, in action? Book a Meeting
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