Demandbase

Maximizing your ROI with Demandbase

Time to boost your marketing efforts, minimize waste, and accelerate growth!

Whether you’re brand new to Demandbase or a bonafide power user, this hands-on customer lab is for you.

Join our very own marketers as they share how our team leverages the platform daily to maximize ROI.

We’ll provide actionable tips, best practices, and real-life use cases that you can implement now to be more effective with Demandbase One™.

Watch the lab and learn how to:

  • Target the right accounts and people to hit your pipeline goals
  • Use intent and engagement to progress opportunities
  • Orchestrate your programs and enrich your data across systems, with automation
  • Enable your sales team with account and people insights to help them prioritize and close business faster
  • Set metrics and goals that allow you to track your program’s success

Speakers

Jessie Goodrum

Jessie Goodrum

Senior Customer Lifecycle Marketing Manager, Demandbase

Ashley Long

Ashley Long

GTM Operations and Forecasting Director, Demandbase

Related content

GO NYC

October 19-20, 2026 — Brooklyn, NY

Join the leaders redefining how buying groups are engaged, signals are activated, and pipeline is created in the age of AI.

Learn 5 proven AI sales plays, improve DB1 adoption, and turn buyer intent into pipeline. Join Demandbase experts on September 3.

Dreamforce Reception

September 14, 2026 — San Francisco, CA

Join Demandbase to connect with B2B leaders and explore how better buyer signals, smarter account prioritization, and coordinated GTM execution can help turn intent into pipeline.

Join Demandbase to explore how leading marketing teams are using AI to drive measurable growth, prioritize the right opportunities, and turn buying signals into pipeline.