Demandbase

Maximizing your ROI with Demandbase

Time to boost your marketing efforts, minimize waste, and accelerate growth!

Whether you’re brand new to Demandbase or a bonafide power user, this hands-on customer lab is for you.

Join our very own marketers as they share how our team leverages the platform daily to maximize ROI.

We’ll provide actionable tips, best practices, and real-life use cases that you can implement now to be more effective with Demandbase One™.

Watch the lab and learn how to:

  • Target the right accounts and people to hit your pipeline goals
  • Use intent and engagement to progress opportunities
  • Orchestrate your programs and enrich your data across systems, with automation
  • Enable your sales team with account and people insights to help them prioritize and close business faster
  • Set metrics and goals that allow you to track your program’s success

Speakers

Jessie Goodrum

Jessie Goodrum

Senior Customer Lifecycle Marketing Manager, Demandbase

Ashley Long

Ashley Long

GTM Operations and Forecasting Director, Demandbase

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Go London

April 14, 2026 — London & Virtual

Join us for a full day event designed for B2B marketing, sales, and revenue leaders who want to harness AI to stay ahead of change and lead the next era of go-to-market.

Join us for an exclusive session, where we’ll dive deeper into these trends and hear how you can harness AI for smarter marketing in 2026.

Funnel to fork

February 26 - March 25, 2026

Funnel to Fork is a global dinner series for senior marketing leaders that explores account based marketing, buying groups, and revenue alignment across the funnel.