Demandbase

Maximizing your ROI with Demandbase

Time to boost your marketing efforts, minimize waste, and accelerate growth!

Whether you’re brand new to Demandbase or a bonafide power user, this hands-on customer lab is for you.

Join our very own marketers as they share how our team leverages the platform daily to maximize ROI.

We’ll provide actionable tips, best practices, and real-life use cases that you can implement now to be more effective with Demandbase One™.

Watch the lab and learn how to:

  • Target the right accounts and people to hit your pipeline goals
  • Use intent and engagement to progress opportunities
  • Orchestrate your programs and enrich your data across systems, with automation
  • Enable your sales team with account and people insights to help them prioritize and close business faster
  • Set metrics and goals that allow you to track your program’s success

Speakers

Jessie Goodrum

Jessie Goodrum

Senior Customer Lifecycle Marketing Manager, Demandbase

Ashley Long

Ashley Long

GTM Operations and Forecasting Director, Demandbase

Related content

Go London

April 14, 2026 — London & Virtual

Join us for a full day event designed for B2B marketing, sales, and revenue leaders who want to harness AI to stay ahead of change and lead the next era of go-to-market.

Discover B2B AI GTM benchmarks for pipeline, buying groups, win rates, and more. Join our webinar to get data-backed insights and an actionable checklist.

Let’s connect at Forrester B2B Summit

April 27-29, 2026 — Phoenix, AZ

Turn buyer signals into pipeline impact with Demandbase at Forrester B2B Summit 2026. See how AI-driven GTM aligns teams and drives measurable revenue results.

Let’s connect at Adobe Summit

April 20, 2025 - April 22, 2026 — Las Vegas, NV

Meet Demandbase at Adobe Summit 2026 in Las Vegas. Book time with an AI GTM expert for pipeline insights, sales alignment, and revenue growth.