Integrating a CDP with Demandbase Intent Data for Pipeline Success

Watch this session to learn how Merck KGaA, Darmstadt, Germany, a global leader in science and technology, transformed its pipeline strategy by integrating intent data with its data lake and CDP to gain a 360-degree view of customer accounts. By leveraging this approach, Merck KGaA, Darmstadt, Germany empowered its marketing and sales teams to move beyond guesswork, achieving precise account prioritization and activation that drives measurable results.

In this webinar, you’ll learn:

• A proven framework to convert anonymous web, social, and content data into actionable intent signals across the buyer’s journey.
• How to orchestrate and automate multi-channel campaigns using intent data to build precise audiences and deliver impactful marketing and sales programs.
• Strategies to create custom data models with Demandbase Datastreams, seamlessly integrating them with your existing data lake and/or CDP.

This session is designed for marketing, sales, and data leaders who are focused on enabling revenue teams to maximize ROI by targeting the right accounts at the right time.