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Home | Resources | CBIZ: Accelerating marketing-influenced revenue with advanced ABM

CBIZ: Accelerating marketing-influenced revenue with advanced ABM

In today’s competitive B2B landscape, traditional marketing tactics often fall short in connecting with the right buyers. Discover how CBIZ tackled the challenges of traditional advertising by adopting an advanced account-based strategy, leading to record-breaking marketing-influenced revenue.

Watch the recording to gain insights into precision targeting techniques and strategies for aligning marketing with sales and revenue teams.

This session is for mid to late-stage ABM marketing and sales enterprise teams.
Learn how CBIZ increased opportunities created after implementing full-funnel buying groups.
Explore their future plans for greater connectivity to connect sales tools within Demandbase intent data.

Watch the recording.

Speakers

Natalie Jackson

Director of Demand Generation, CBIZ

Chris Moody

Chief Evangelist, Marketing, Demandbase

AntiCon

May 21, 2026 — Magazine, London

Join Demandbase at the Anti-Conference to unpack why GTM breaks between insight and action—and how teams use AI and account-based strategies to turn signals into revenue.

Enterprise ABM: A 1:1 Retention Playbook with AI-Powered Signals

May 28-28, 2026

Protect enterprise accounts with a 1:1 ABM retention strategy. Learn how AI-powered signals help align sales, marketing, and CS to stop competitive threats.

AI in ABM Certification – Chicago

June 2, 2026

Join our live AI in ABM Certification Course taking place at KPMG. Spots are extremely limited. All registrations will be added to a waitlist and confirmed on a rolling basis as space allows.