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Home | Resources | CBIZ: Accelerating marketing-influenced revenue with advanced ABM

CBIZ: Accelerating marketing-influenced revenue with advanced ABM

In today’s competitive B2B landscape, traditional marketing tactics often fall short in connecting with the right buyers. Discover how CBIZ tackled the challenges of traditional advertising by adopting an advanced account-based strategy, leading to record-breaking marketing-influenced revenue.

Watch the recording to gain insights into precision targeting techniques and strategies for aligning marketing with sales and revenue teams.

This session is for mid to late-stage ABM marketing and sales enterprise teams.
Learn how CBIZ increased opportunities created after implementing full-funnel buying groups.
Explore their future plans for greater connectivity to connect sales tools within Demandbase intent data.

Watch the recording.

Speakers

Natalie Jackson

Director of Demand Generation, CBIZ

Chris Moody

Chief Evangelist, Marketing, Demandbase

GO NYC

October 19-20, 2026 — Brooklyn, NY

Join the leaders redefining how buying groups are engaged, signals are activated, and pipeline is created in the age of AI.

Let’s connect at MAICON

October 13-15, 2026 — Cleveland, OH

Join us to see how AI-driven GTM teams turn pipeline goals into measurable revenue impact.

HotTopics Virtual Roundtable Event

October 14, 2026

Join Demandbase to explore how AI can help marketing leaders cut through false-positive signals, identify real buying activity, and focus teams on the opportunities most likely to drive pipeline.