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Home | Resources | CBIZ: Accelerating marketing-influenced revenue with advanced ABM

CBIZ: Accelerating marketing-influenced revenue with advanced ABM

In today’s competitive B2B landscape, traditional marketing tactics often fall short in connecting with the right buyers. Discover how CBIZ tackled the challenges of traditional advertising by adopting an advanced account-based strategy, leading to record-breaking marketing-influenced revenue.

Watch the recording to gain insights into precision targeting techniques and strategies for aligning marketing with sales and revenue teams.

This session is for mid to late-stage ABM marketing and sales enterprise teams.
Learn how CBIZ increased opportunities created after implementing full-funnel buying groups.
Explore their future plans for greater connectivity to connect sales tools within Demandbase intent data.

Watch the recording.

Speakers

Natalie Jackson

Director of Demand Generation, CBIZ

Chris Moody

Chief Evangelist, Marketing, Demandbase

GO NYC

October 19-20, 2026 — Brooklyn, NY

Join the leaders redefining how buying groups are engaged, signals are activated, and pipeline is created in the age of AI.

Advertising to influence series

July 21, 2026

Explore the Advertising to Influence webinar series to learn how modern B2B teams influence buying groups, create preference, and drive pipeline.

Proving AI’s value

July 23, 2026

Learn how Forrester and Demandbase help B2B GTM leaders measure AI value, attribute agent-led activity, and prove pipeline and revenue impact.

Customer office hours – View management and dashboards

July 24, 2026

Please join a Demandbase Technical Account Manager to learn best practices for building an using Demandbase Views and Dashboards to tailor the right UI experience for your users.

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