Demandbase

Navigating AI strategies for 2025 with Tom Gruber

Tom Gruber was cofounder, CTO, and head of design for the team that created Siri. In this session, Tom breaks down what’s next in AI, what’s holding companies back, and how to build a strategy that drives real results. Here’s what he covers:

  • The biggest AI breakthroughs that will reshape how we work (and where the real opportunities lie)
  • Why most AI strategies fail (and how to build one that doesn’t crash and burn)
  • The #1 mistake companies make with AI adoption (and how to avoid it)
  • What to expect in AI in 2025

About Tom Gruber

About Tom Gruber

Tom Gruber is a product designer and entrepreneur who uses AI technology to augment human intelligence, individually and collectively. He was cofounder, CTO, and head of design for the team that created Siri, the first intelligent assistant for everyone. At Apple for over eight years, Tom led the Advanced Development Group that designed and prototyped new capabilities for products that bring intelligence to the interface.

Applying ideas from artificial intelligence, cognitive science, and design, Tom’s work explores how connecting people and machines can foster collaboration, learning, knowledge sharing, and getting things done. In addition to Siri, he has co-founded companies for helping travelers learn from the collective experience of others, enabling large communities of professionals to contribute to and learn from a collective body of knowledge, and creating music that adapts to the listener. Tom currently advises companies and organizations that use AI to have a positive impact on humanity, including leaders in collaboration, semantic search, natural language processing, mental health care, telehealth care, and assistive neurotechnology.

Related content

GO NYC

October 19-20, 2026 — Brooklyn, NY

Join the leaders redefining how buying groups are engaged, signals are activated, and pipeline is created in the age of AI.

Learn how GTM teams use intent data, ABM plays and buying signals to engage buying committees, prioritise accounts and accelerate revenue.

Join Demandbase and Sendoso for a conversation on how modern teams are combining intent signals with personalized experiences to create smarter, more effective outreach.

Funnel to fork – London

July 1, 2026 — London, U.K.

An invitation-only London dinner for marketing leaders exploring buying group engagement, AI-driven personalisation, and modern GTM strategies for revenue growth.