Stop by to see how Demandbase Ads helps GTM teams turn every B2B advertising dollar into qualified leads and pipeline.
You’ll get a personalized walkthrough of how leading teams use AI-powered account-based advertising to engage buying groups, align experiences, to the buyer journey, and measure pipeline impact across channels.
From Impressions to Influence: How Zoom broadened buying-group reach and turned advertising into measurable account progression
Thursday, June 4 | 12:15 PM CDT
This session explores how Zoom and Demandbase used account-based advertising and journey-aware marketing to influence buying groups, expand engagement across enterprise accounts, and drive measurable account progression beyond traditional lead-based metrics.
Tuesday, June 2 at 1:30 PM CDT
Join our live AI in ABM Certification Course taking place at KPMG. The course is available exclusively to ANA client-side members who are Brand Manager-level and above and registered for the Masters of B2B Marketing Conference.
Spots are extremely limited. All registrations will be added to a waitlist and confirmed on a rolling basis as space allows.
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