Beyond the buzzwords: Making ABM and intent data actually work for your sales team

Are you struggling to get your sales team on board with ABM and using intent data? Wolters Kluwer was too, but they found a solution and want to share their secrets with you.

Watch the recording as Wolters Kluwer will reveal how they moved past the buzzwords and implemented a practical, product-specific system that transformed global sales engagement into revenue.

Here is what you will learn:

Steps to build a data-driven culture, create a feedback loop with sales, and use intent data to drive real revenue, not just reports.
How to create a successful sales tool adoption strategy by identifying a dedicated champion and focusing on small, achievable wins.
Key lessons they learned to pivot to their successful strategy today.

Andrei Greska

Marketing Data Analyst, Wolters Kluwer

Jay Tuel

Chief Evangelist, Sales, Demandbase

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May 28-28, 2026

Protect enterprise accounts with a 1:1 ABM retention strategy. Learn how AI-powered signals help align sales, marketing, and CS to stop competitive threats.

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Join our live AI in ABM Certification Course taking place at KPMG. Spots are extremely limited. All registrations will be added to a waitlist and confirmed on a rolling basis as space allows.

Let’s connect at ANA Masters of B2B Marketing Conference

June 3-5, 2026 — Chicago, IL

Join us at the ANA Masters of B2B Marketing Conference in Chicago and discover how AI-powered advertising drives pipeline and revenue.

Book a meeting Watch a demo

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