Beyond the buzzwords: Making ABM and intent data actually work for your sales team

Are you struggling to get your sales team on board with ABM and using intent data? Wolters Kluwer was too, but they found a solution and want to share their secrets with you.

Watch the recording as Wolters Kluwer will reveal how they moved past the buzzwords and implemented a practical, product-specific system that transformed global sales engagement into revenue.

Here is what you will learn:

Steps to build a data-driven culture, create a feedback loop with sales, and use intent data to drive real revenue, not just reports.
How to create a successful sales tool adoption strategy by identifying a dedicated champion and focusing on small, achievable wins.
Key lessons they learned to pivot to their successful strategy today.

Andrei Greska

Marketing Data Analyst, Wolters Kluwer

Jay Tuel

Chief Evangelist, Sales, Demandbase

GO NYC

October 19-20, 2026 — Brooklyn, NY

Join the leaders redefining how buying groups are engaged, signals are activated, and pipeline is created in the age of AI.

Funnel to fork – Minneapolis

September 16, 2026 — Minneapolis, MN

Join senior marketing leaders for an intimate dinner featuring candid conversations on AI, buying groups, account intelligence, and growth.

From signal to pipeline: Closing the ABM execution gap

September 16, 2026

Join Demandbase to learn how AI and account intelligence can help turn buying signals into personalized experiences, stronger sales and marketing alignment, and more pipeline.

The Perfect Pairing: Marketing, Sales & AI

September 17, 2026

Join Demandbase on Sept. 17 for a virtual champagne tasting and fireside chat on how high-performing revenue teams use AI to improve marketing, sales and GTM.

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