Demandbase

3 ROI recipes to accelerate your GTM success

Heat up your GTM efforts with these practical recipes. Each recipe includes step-by-step directions and measurable results and impact.

In this webinar, you’ll learn how to:
  • Leverage in market signals to find who is in market today and prioritize sales time
  • Build a perfect A/B advertising test to show the value of account-based strategy
  • Measure account-based versus demand gen close rates to showcase ROI and budget justification

Speaker

Chris Moody, Demandbase
Chris Moody
VP, Brand Marketing

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GO NYC

October 19-20, 2026 — Brooklyn, NY

Join the leaders redefining how buying groups are engaged, signals are activated, and pipeline is created in the age of AI.

Join Demandbase to learn how to reach the full buying group, focus advertising on high-value accounts, and connect campaign performance to pipeline.

Please join a Demandbase Technical Account Manager focusing on how to leverage AI within your Site Customization experiences. Please bring your questions to have them answered within the office hours session.

Learn how to build an always-on advertising strategy for ABM using intent data and account insights to engage in-market accounts and grow pipeline.