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From RKO to revenue growth

Drive Sales & Marketing Alignment All Year Long

Interactive and practical ABM-focused resources that you and your team will want to use this year.

Don’t let RKO momentum fade —make it the foundation for year-long growth.

As 2025 and Revenue Kickoff (RKO) season approaches, alignment between sales and marketing teams has never been more crucial. We partnered with Gong to bring you ABM and Revenue Intelligence resources that will help you capitalize on the energy and insights of your RKO to set yourself and your revenue teams up for success in the year ahead.

Explore the Content

Take the Quiz: Which RKO Personality Are You?

What’s your RKO style? Discover your RKO personality with this fun and insightful quiz. Fast.

Elevating Account-Based GTM with Revenue Intelligence

About the Guest Udi Ledergor is a five-time Marketing leader at B2B start-ups and is currently the Chief Evangelist at Gong. On his journey from Marketer #1 to Gong’s Chief Marketing Officer, he led the creation of the revenue intelligence category, pioneered an iconic, human-centric brand, and led Gong’s Marketing efforts from zero to hundreds…

Unified Impact: A Blueprint for a Momentous RKO

Learn how to plan an RKO, align sales and marketing, and keep momentum alive. Get actionable tips and tools to set the stage for year-long success.

ABM Success Blueprint: A Workbook for Aligning Teams

Achieve ABM success with the ABM Success Blueprint. Align teams, drive revenue, and optimize your strategy with expert insights and actionable tools.

Did you know about our Gong integration?

Demandbase integrates with Gong to enable shared data between both platforms, accessible through an iframe in Gong and Gong-sourced activity within Demandbase.