ABM Success Blueprint: A Workbook for Aligning Teams

Account-Based Marketing (ABM) has evolved from a niche marketing tactic to a business-critical growth engine. Today, it powers collaboration between sales and marketing, aligning teams around shared goals to deliver measurable results. Are you ready to take your ABM strategy to the next level?

In partnership with Gong, we’ve updated our ABM Success Workbook to provide you with the tools, insights, and frameworks to align your revenue teams and achieve unparalleled impact. Designed for modern B2B teams, this guide is your go-to resource for turning alignment into action—especially as you plan for a successful 2025.

What You’ll Learn:

• Align Sales & Marketing Early: Leverage data-driven insights, including account behaviors and sales conversations, to create shared objectives that drive results.
• Evolve ABM into a Growth Driver: Shift from ABM as a program to ABM as a core business strategy.
• Interactive Frameworks: Practical exercises and tools to help your team execute with clarity and confidence post-RKO.
• Revenue Intelligence at Work: Insights from Gong to improve precision and efficiency in your ABM efforts.

Why Download this Workbook

This resource isn’t about checking boxes; it’s about showing up for your accounts with purpose and impact. From targeting the right channels to personalizing every touchpoint, the strategies outlined in this guide will help you stand out where it matters most.

Whether you’re looking to refine your existing approach or are just getting started with ABM, this workbook will equip you with the actionable insights you need for lasting success.